Mastering Luxury Marketing
Unlock the secrets of luxury branding and marketing to elevate your business. Gain tools to attract high-end customers and create unforgettable experiences.
Intro to Selling Luxury
Module 6 The Luxury Language Makeover: Copy That Converts High-End Clients
Module 7: Your Luxury Visibility Strategy — even if your current clients aren’t luxury… yet.
Module 8 – Where Luxury Clients Are Hiding (and How to Join Their World)
Module 9 – The Curiosity Loop: How to Get High-End Clients to Ask About What You Do
Module 10 – The Signature Story: How to Position Yourself as a Trusted Luxury Insider
Module 11 – The Psychology of Ultra-Luxury Itineraries: Structure, Pacing, and Flow that Meet the Nervous System of an Elite Client
Module 12 – Beyond the Booking: The Power of VIP Rituals and Surprise Touchpoints
Module 13 – Luxury Is in the Details: What to Obsess Over (And What to Let Go)
Module 14 – From Rooms to Residences: When & How to Sell Villas, Yacht Clubs, and Ultra-Private Travel
Module 15 – Advising the Advisor: How to Build Retreats, Groups, and Buyouts for the High-End Market
Module 18 – High-Earning Itineraries: Selling Fewer Trips for More Profit
Module 20 – Protecting the Sale: Insurance, Upgrades & Booking Policies for High-End Clients
Module 21 – Instagram for the Elevated Eye: Luxury Reels, Captions & Visual Authority
Technological Innovations in Luxury